The combination of these two words may sound strange, but mirrors contemporary society and the individuals belonging to it. Every day, we are bombarded with information that shapes the way we think and live. Information that on a global scale can have significant political and economic consequences. In this century, our identity is constantly undermined by an unrelenting sense of personal dissatisfaction and by our inability to understand the reality surrounding us. We feel small and lost in this big world as wee take part in an everlasting race towards success and development.